The SJSM logo takes inspiration from earlier versions, where a Christian cross is enclosed by a stylized chancel arch. Here, the familiar frontage of Glory Sanctuary is used instead. Shown in stylised 3D, the actual proportions are retained. The extended thick-thin  line  at  the  bottom  of  the  logo  conveys  a  sense  of moving forward while the acronym SJSM provides impact and allows easier brand recognition.

The typography of the SJSM acronym uses the Baskerville font, a  traditional  serif  font  designed  in  the  1750s.  The  use  of  this typeface  intentionally  reflects  a  key  asset  of  our  Anglican heritage, as the printing of the 1662 Book of Common Prayer by John Baskerville in 1762 uses such a typeface.

The  colours  of  the  logo  are  in  two  shades  of  green.  As  a liturgical  colour,  green  denotes  life,  hope,  and  peace.   It  is used during the seasons of Epiphany and Trinity (i.e. the larger part of our liturgical year). Green also symbolises renewal and the  promise  of  new  life.  As  we  adopt  the  imagery  of  a discipleship  ecosystem,  green  also  conveys  a  sense  of remaining part of the vine in order to bear fruit (John 15:4-5).

Two colours

Single colour

Reverse white

The SJSM logo should always have a minimum clear space defined by x.

Adequate  clear  space  ensures  that  text  and other  visual  elements  do  not  encroach  on the logo. The illustration above gives a visual guide for ensuring impact and prominence of the logo.