The SJSM logo takes inspiration from earlier versions, where a Christian cross is enclosed by a stylized chancel arch. Here, the familiar frontage of Glory Sanctuary is used instead. Shown in stylised 3D, the actual proportions are retained. The extended thick-thin line at the bottom of the logo conveys a sense of moving forward while the acronym SJSM provides impact and allows easier brand recognition.
The typography of the SJSM acronym uses the Baskerville font, a traditional serif font designed in the 1750s. The use of this typeface intentionally reflects a key asset of our Anglican heritage, as the printing of the 1662 Book of Common Prayer by John Baskerville in 1762 uses such a typeface.
The colours of the logo are in two shades of green. As a liturgical colour, green denotes life, hope, and peace. It is used during the seasons of Epiphany and Trinity (i.e. the larger part of our liturgical year). Green also symbolises renewal and the promise of new life. As we adopt the imagery of a discipleship ecosystem, green also conveys a sense of remaining part of the vine in order to bear fruit (John 15:4-5).
Other Acceptable Usage
Logo Clear Space
The SJSM logo should always have a minimum clear space defined by x.
Adequate clear space ensures that text and other visual elements do not encroach on the logo. The illustration above gives a visual guide for ensuring impact and prominence of the logo.
The Primary typeface is Avenir Next - in regular or bold. This will be used in any forms, letterhead, signages or text that goes along with the logo.
The Secondary typeface is Baskerville - in bold. This will be used primarily for our church initals or our church name spelt out in full in cases where the church initals are not in use.